Many freelancers think that sending their proposal is the end of the conversation–it couldn't be further from the truth. Once your prospect accepts your proposal, you can then take the milestones and costs they’ve approved, and simply sweep them into your contract. It’s your chance to clear up any misunderstandings, ask the right questions, and (importantly) get the answers to those questions. And by positioning yourself right, you can charge higher rates and work with a better quality of client.įinally, your proposal can act as a framework for your contract. Your proposal should be an extension of your brand, and, as Jeff Bezos said, “your brand is what other people say about you when you’re not in the room.”īy using a proposal template, you can control how your brand is perceived every time you pitch for new work.
If you can’t do that, you’ve fallen at the first hurdle. That last part is crucial because, if you’re responding to an RFP (“request for proposal” - sometimes called a “request for pitch”) you need to show that you’ve read and understood the initial brief. By using a proposal template, you get to establish smooth lines of communication, define expectations, and demonstrate that you understand the needs, goals, and ideas of the client.
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You can add your branding to the document, to make you look more professional than the competition.It allows you to be consistent with your tone and messaging.Creating a reusable document saves precious time and energy.There are some obvious reasons why you should use a templated proposal: